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Sucre Cafe: Difference between revisions
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== Sucre Café origins == | == Sucre Café origins == | ||
The origin of the popular brand started all the way back in 1971. The founder, Joey Buckstar just graduated from | The origin of the popular brand started all the way back in 1971. The founder, Joey Buckstar just graduated from [[Greenfield Eastern University]]. He was looking for a business idea, but he had no idea what to do. As stated by himself:" A week after graduating my friend Charlie invited me over to his favourite coffee place, the shop was located in the San Bernadino Valley near Los Angeles. The shop sold coffee beans and instead of the other coffee shops at the time, this one was primarily focused on the expierence of the customer." After this, Joey started driving around the USA. A 4 week long roadtrip. Visiting all sorts of small coffee shops and café's. After arriving home, he bought a small storefront in Downtown Greenfield. After lots of inspiration and excitement for his new project, the store opened on July 14th, 1971. The small store then called Buckstar cofffee emporium became pretty popular and well-known. After only 3 months the second location opened in Santa Cecilia. At the time the business sold coffee beans and the necessary equipment to make coffee at home. After 2 years of opening a young man came all the way from New Orleans to check out the coffee shop he had heard about from his friends. The man named Johnny Zest had been quite an expert in everything coffee. He was suprised by how different the shop was from others he had seen. Johnny drove back home and packed his stuff, he was moving to California. | ||
After 3 months Johnny was hired by Joey as co-manager. Johnny had visited Italy and France in the second month. He was so suprised by how the café's and coffee in europe that he took pictures of every single small café he had seen. After arriving back home he showed Joey the pictures and was begging him to change the shops purpose, from selling coffee beans and equipment too actually being able to drink the coffee at the shop itselves. Around this time the store had 6 locations around Greenfield and Joey was unimpressed. He told Johnny that he can do it at the location in Santa Cecilia as a "test", but not anywhere else. If it works it would be incorpirated at the other locations aswell, if not he was fired. So Johhny did what Joey said. He changed the Santa Cecilia location from a coffee maker store to a small café. Unfortunately a month later Joey got cancer. The stores closed and he sold all his belongings, including his coffee shop. The brand was bought by Johhny with the only money he had left. He opened the store a few months later in January 1974. The brand was renamed to Sucre Café, based on the word sugar in france. From this point on the store started exploding in popularity. It went from one new location opening every month to a new one opening every other day. It reached 100 locations in July 1974, with the first one opening on the west coast in New York. A decade later in 1985 the first international one opened in Canada, followed by the first intercontinental location in Japan. As much as the brand was expanding, Johnny wanted to find an idea that would be the icon of Sucre Café, this would become the iced coffee. The brand went so far that you would find a Sucre Cafe on every corner. That was untill the crisis of 2008. It was a big hit on a high end coffee shop chain like Sucré. They closed 129 lower-peforming stores all around the globe in the first year, 63 in the following. After seeing what a disaster it has been for the brand, Johnny had to find another idea that would get the shop back to the place they were before. He invented the frappucino, a milkshake like drink with coffee in it. After that the brand rised again. Today the chain has 36.043 stores around the globe, 19.382 of which are in the USA.[[File:Sucre Café Map.png|thumb|Map of every Sucré Cafe in Greenfield]] | After 3 months Johnny was hired by Joey as co-manager. Johnny had visited Italy and France in the second month. He was so suprised by how the café's and coffee in europe that he took pictures of every single small café he had seen. After arriving back home he showed Joey the pictures and was begging him to change the shops purpose, from selling coffee beans and equipment too actually being able to drink the coffee at the shop itselves. Around this time the store had 6 locations around Greenfield and Joey was unimpressed. He told Johnny that he can do it at the location in Santa Cecilia as a "test", but not anywhere else. If it works it would be incorpirated at the other locations aswell, if not he was fired. So Johhny did what Joey said. He changed the Santa Cecilia location from a coffee maker store to a small café. Unfortunately a month later Joey got cancer. The stores closed and he sold all his belongings, including his coffee shop. The brand was bought by Johhny with the only money he had left. He opened the store a few months later in January 1974. The brand was renamed to Sucre Café, based on the word sugar in france. From this point on the store started exploding in popularity. It went from one new location opening every month to a new one opening every other day. It reached 100 locations in July 1974, with the first one opening on the west coast in New York. A decade later in 1985 the first international one opened in Canada, followed by the first intercontinental location in Japan. As much as the brand was expanding, Johnny wanted to find an idea that would be the icon of Sucre Café, this would become the iced coffee. The brand went so far that you would find a Sucre Cafe on every corner. That was untill the crisis of 2008. It was a big hit on a high end coffee shop chain like Sucré. They closed 129 lower-peforming stores all around the globe in the first year, 63 in the following. After seeing what a disaster it has been for the brand, Johnny had to find another idea that would get the shop back to the place they were before. He invented the frappucino, a milkshake like drink with coffee in it. After that the brand rised again. Today the chain has 36.043 stores around the globe, 19.382 of which are in the USA.[[File:Sucre Café Map.png|thumb|Map of every Sucré Cafe in Greenfield]] | ||